Sea Threads

Sea Threads is a sustainable clothing brand that repurposes ocean plastic into high-performance activewear. I partnered with the Sea Threads team in their early startup phase to help bring their mission-driven vision to life through strategic branding and thoughtful product design.

As their creative partner, I developed a brand identity system that captured their dual focus on environmental impact and athletic performance. From logo design and visual language to brand messaging and positioning, I ensured the brand spoke with clarity and purpose across every touchpoint. In parallel, I collaborated closely on product design, helping to define the look, feel, and user experience of their core apparel line.